After a technology proof of concept, a full platform was built within about 6 months ready for trials & demos. The benefits it brought were:
- Videos are now able to be rendered in near real-time – a 30 second video will take around 30 seconds to render.
- Dynamically structured – the system can decide how to structure the video as it builds it.
- Extremely cheap running costs working out to about 0.02c per video.
- Truly industry agnostic.
- Definitely B2B, but is borderline B2C also.
- Videos can be triggered and generated from real-world (& digital) data, with little or no pre-configuration
This became mediafai – a technically superior platform in almost every way, with dramatically less costs for both the operator and the customer, and easily integrated in to any existing workflow or cms.
